The ability to communicate is a much sought-after asset in the business world, and you can gain an advantage over your unknown competition by the letters you write. For example, when you interview with an executive, you may walk out thinking that you did well, allowing yourself a sense of elation. You believe you have a good chance of getting the job. Certainly you're up with the top candidates, you tell yourself.
Think again. Take nothing for granted, especially when looking for a job. It is estimated that only 5 percent of all job applicants take the time to send follow-up letters. And no matter how well you think the interview went, the executive who interviewed you is a busy person. He or she may forget about you the minute you walk out the door. That's why the follow-up letter is so important.
Creating a Don't-Forget-Me Impression
Which job applicant will be remembered by the interviewer? Common sense indicates that the individual who most successfully markets his or her skills will get the job. That's human nature playing its part. Let's look at several good reasons for writing effective cover letters. The sample letters available freely on the internet can also be used by job hunters seeking part-time work. They only have to be changed to fit the individual's specific needs.
Remember: When you thank a person for his or her time, you flatter that individual and express an interest in the job as well. Thank-you letters are called "love notes," and believe it or not, they work. Don't be bashful about writing them to express your sincere and honest feelings.
A thank-you note gives you the opportunity to expound upon something you discussed during the interview. It also gives you the chance to bring up something you didn't discuss, or to demonstrate that you have a good knowledge of the company and its business.
Don't Be Afraid to ask for the Job. Employers look for people with passion and enthusiasm for what they do. A thank-you note is an opportunity to tell the interviewer that the job seems particularly suited to your experience and qualifications, and that the possibility of working for the company is an exciting one for you. If you want the job, say so. How else will the interviewer know you are interested?
If you interview for a position in which you don't have much experience, you can use your letter to detail how your past experience and skills can be an asset to the company, and how you can bring a fresh perspective to the job.
Practice Good Manners. If, during the course of an interview, you are introduced to another person in the company, be sure to note that person's name and title and write a short note saying that you enjoyed meeting him or her and that you hope to have the pleasure of meeting again.
Writing letters to obtain a job is like courting a suitor. You want someone to say yes to your advances. It's like going to a dance and asking the best-looking man or woman to dance with you. They may say yes, or they may say no, but you'll never know the answer until you ask.
If you use these letters in your job-hunting campaign, you'll have a decided advantage because many people do not bother to write selling letters to get a job. It's difficult to run a letter-writing campaign when you have a job. When you are out of work, looking for a job and writing letters is a full-time occupation.
Don't forget the telephone, because it is an integral part of your letter-writing campaign. Once you've mailed your letters, following up via phone can give your job campaign a lift.
Often a telephone follow-up can lead to an interview or even a new job lead. For example, one 50-plus professional recently sent a cover letter and resume to the president of a company.
The job hunter called a week later when the president happened to be out town, but his secretary said, "Oh, yes. The president got your letter and suggests you call Mr. Jones, the divisional manager. We sent him your resume."
The result: A phone call to Mr. Jones with "Mr. President suggested I call you" produced an interview. Make that telephone work for you.
